Kris Krohn – Founder and President

As founder of The Strongbrook Group, Kris Krohn formed the original vision for a group of companies that would help clients create, manage, protect and grow their wealth. He continues to shape the Strongbrook vision today, providing the energy and inspiration to continually move the company forward to greater achievements. As an original business thinker, Kris ensures that Strongbrook is always “ahead of the wave,” creating new possibilities in the field of wealth development. He plays a leading role in Strongbrook’s educational activities, and continues his career as an acclaimed public speaker. Kris also maintains the company’s orientation to its highest purpose, enhancing the lives of its clients and contributing to a vibrant national economy.

Kris Krohn purchased his first real estate investment property while a college student and owned 12 properties by the time he graduated. A year later he had bought his 25th home and replaced his job with a six-figure investment income. Since then, he has bought and sold several hundred properties, and today maintains ownership in hundreds of positive cash-flow homes. On the strength of this achievement, Kris Krohn researched and created the Strait Path System of real estate investment and authored the book, The Strait Path to Real Estate Wealth. Kris has since taught thousands of people nationwide how to invest in today’s real estate market with the least risk and effort while generating the highest possible returns. Kris holds a Bachelor’s degree in Marriage, Family and Human Development.

Steve Earl - Chief Executive Officer

As The Strongbrook Group’s CEO since 2008, Steve Earl creates and develops the corporate vision, strategy and direction, and holds ultimate accountability for their implementation. He sets the company goals and provides oversight to systems of measurement and accountability. He is responsible for implementing the three basic requirements of a successful long-term business: communication, training and compliance. Steve is charged with creating and implementing the company culture, and with safeguarding and optimizing corporate assets. His additional responsibilities include ensuring the highest standard of quality in Strongbrook’s products and services; oversight of all financial activities including budgeting, spend authorization, reporting review, cash flow management, investment planning and investment fund allocations; oversight of corporate policies and procedures; management of all corporate relationships from Independent Business Developers to shareholders to government agencies; strict enforcement of all compliance requirements and the management of legal issues.

Steve Earl was founder and president for eight years of one of largest residential painting contracting companies in Utah, and for two years was vice-president of trades contractors for the Utah Valley Home Builders Association. His real estate experience as an agent, broker and investor has covered commercial, multifamily residences, single-family homes and land. He has personally managed more than 150 real estate transactions for clients.

Steve has held a real estate agent license for seven years and a real estate broker license for four years. In the past, he has also held a contractor license. He holds a BS in business management.

Ruben Mena - Chief Operating Officer

Ruben Mena assists and advises Strongbrook’s CEO and President in the development of overall strategy and is responsible for its day-to-day implementation and execution. He also contributes to the design, operation and improvement of the systems that create and deliver Strongbrook’s services. He is responsible for the efficiency and effectiveness of business operations, the proper management of resources, the distribution of goods and services to customers and the appropriate analysis of systems. Ruben works with the managers of Strongbrook’s affiliated companies to drive performance, including the review of high-level key indicators. He is responsible for the documentation of all processes, procedures and policies of the organization. He also oversees company staffing and communicates the company’s mission and strategies to lower-ranking staff, developing programs for reward, recognition and coaching to align personnel with company goals. He assists the CEO in oversight of all compliance-related issues and the management of legal counsel communication.

Ruben Mena has served as regional manager of a major financial software company, and as vice-president of a multimillion-dollar land development and construction company. He has extensive real estate experience in the fields of residential new construction, land development and investment in multifamily housing and single-family homes. Ruben holds a BS in business management.

David Rosenvall - Chief Information Officer

David Rosenvall holds responsibility for the security and protection of company and client information. He oversees the data center and all technology resources used by Strongbrook, including the company’s proprietary software such as the Game Plan Calculator, the Commission Calculator (for Strongbrook Direct) and the Company Hub. At the same time, he maintains a continuous watch on leading technologies that may prove of value, whether to clients or to the company operations. He oversees the implementation of any third-party software adopted by Strongbrook and ensures its consistent integration with the company’s IT systems.

David Rosenvall spent five years as a developer of encryption technologies for the secure distribution of data over public networks. As founder and CTO/CIO of the CD-ROM company Magellan Systems, he provided distribution and order management services to brand name merchandisers such as J C Penney, LL Bean, Land’s End, Spiegel, and J Crew. As founder and CTO of StoresOnline, he provided over 40,000 ecommerce sites to small and medium sized companies over a 13-year period. StoresOnline became a public company and is traded today under the symbol EXE. David holds a BSc in Mechanical Engineering and an MBA.

Richard Lamoreaux - Corporate Controller

Richard Lamoreaux oversees finance and accounting for The Strongbrook Group’s family of companies. He is responsible for monitoring and analyzing monthly operating results, managing the preparation of all financial reports and ensuring compliance with outside agencies. He directs financial forecasts and budget functions, coordinates tax return filings, and represents the company externally to government agencies, auditors, banks, investors and the general public. Richard is also responsible for the recruitment, training, supervision and evaluation of Strongbrook’s accounting staff.

Richard brings to Strongbrook his 20 years’ experience in finance and accounting. He has spent ten years in the private sector — seven of which were at management level — and ten years in public accounting. He has extensive prior experience with multi-entity business structures and has knowledge of numerous accounting software programs. He also contributes his experience as a CPA in tax return preparation and audits. Richard holds a BS in business and accounting and a CPA license.

Chelsea Fredrickson - Human Resources Management & Executive Assistant

Chelsea Fredrickson oversees all aspect of human resources for The Strongbrook Group, from recruitment to compliance to benefits. In addition to managing employee relations, she provides a critical resource for all managers and employees at Strongbrook’s Business Center. She is involved in creating and implementing operational processes, as well the company’s policies and procedures. On the legal side, Chelsea assists in the compliance of all departments, and in maintaining Strongbrook’s contracts, agreements and licensures.

Chelsea began her business career in 2007 at Grand Canyon University, and joined the Strongbrook Group in 2011. She holds a BA in communications.

Tyler Bennett - General Manager

Tyler Bennett coordinates all the company’s real estate investment services, overseeing the Client Services Coordinator Department, the Acquisition Department, the Insurance Department, the Real Estate Department and the Loan Department. He helps the company conduct financial analyses and oversees the transfer of properties to clients. He also focuses on establishing productive relationships with affiliate partners in various markets. Tyler works closely with his direct reports to manage deal pipelines and strategically allocate resources to meet demand in each area. He collaborates with the entire Strongbrook team to ensure that proper communication to the market sets expectations in accordance with the actual fulfillment process.

As president of a major mortgage company, Tyler managed loans in excess of $600 million, including over $300 million in personal loan production. In addition, he has managed over $60 million in real estate purchases. As an entrepreneur in his own right, Tyler owns a fast growing, award winning day spa salon and boutique in Orem, Utah.

Tyler holds licenses as a Utah residential mortgage loan officer and a Utah principal lending manager. He is licensed as an insurance producer in multiple states. He holds a BS degree in business management.

Bryan Olson - Director of Client Services

Bryan Olson provides oversight of all Client Services Department activities, including training and managing Strongbrook REIC’s Client Services Coordinators. He ensures that each client has an assigned Coordinator, and that all new clients have the resources they need to move forward successfully. He is responsible for tracking and forecasting client orders and transactions, from property investments to insurance policies. He has oversight of Strongbrook REIC’s web-based Partnership Portal, where clients seek opportunities from other clients. Bryan is also charged with establishing the criteria, materials and format of the company’s education programs, including managing the Strongbrook REIC Trainers. In addition, he designs, implements and coordinates department procedures and policies with all other Strongbrook company managers. In his role as manager of Strongbrook Financial Services, he takes charge of licenses and appointments with affiliated insurance providers, and the management of the company’s insurance agents, producers and affiliates.

Bryan has 15 years’ management experience, from small business and franchises to Fortune 500 companies, in addition to his own entrepreneurial activities as a business owner. He has worked as a life and health insurance agent, and spent four years as national sales manager for a major insurance company. Bryan is a licensed insurance provider. He holds a BS in business management and a BA in law.

Bryson Bennett - Director of Acquisitions

Bryson Bennett is responsible for locating and assessing the hottest real estate investment markets. He analyses market positions, identifying homes, locations and grounds for purchase. He also trains Strongbrook REIC staff on real estate strategy, markets, processes and trends. When purchases are made he underwrites and approves homes for submission to Strongbrook REIC clients. He positions assets to generate cash flow for investors, and for future liquidation. Bryson’s other responsibilities include tracking property manager performance and coordinating with Strongbrook Direct’s marketing team to project and meet client demand. He continually searches out new strategic relationships and innovates ways to supply homes to Strongbrook REIC clients. Bryson also manages debit and equity funds to acquire and dispose of real estate in the selected markets, overseeing all accounting for these capital funds. He compiles and presents reporting for the performance of each fund and ensures compliance and proper reporting for tax and regulatory purposes.

As the owner of a development and construction business, Bryson Bennett generated over $15 million in sales in three years, whilst building award-winning homes and subdivisions. As a property manager he has managed over 250 units and currently oversees 300 units in an independent family real estate investment. Bryson held a real estate agent license for ten years and has had a general contractor license for 12 years. He holds a BS degree in accounting.

Cristopher Palmer - Director of Fulfillment

Christopher Palmer is responsible for the management of all sales and fulfillment activities, including real estate sales, pre-qualification and mortgage lending. He provides Strongbrook’s executive team with unit and revenue sales projections, budgets, departmental financials, customer service ratings and reports on product development. He is accountable for the management and direct oversight of up to 25 employees and Strongbrook REIC affiliates, including team leaders, sales agents, transaction coordinators, loan officers and processors. He is also responsible for sales training, covering topics such as product knowledge, goal setting, scripting, objection rebuttal and closing. He works directly with sophisticated clients, or those whose transactions are especially challenging, to assist sales agents in overcoming complicated lending, product, or technical hurdles.

Christopher Palmer’s primary industry experience has been in the mortgage loan arena, earning a six-figure income within his first year. He became one of St George, Utah’s top mortgage lenders, doubling his local sales and loan volume in Southern Utah from 2004 to 2006. He developed and implemented a national sales mailing campaign that generated over $25 million in loan volume within its first year of implementation. As the owner of his own mortgage firm, he has managed all company affairs to include sales, HR, accounting, licensure, compliance and quality control.

Christopher Palmer has had a distinguished military career with the US Army and Utah Army National Guard, where he was granted a Top Secret Sensitive Compartmented Information, Personnel Security Clearance. He has been awarded the Army Achievement Medal, the Army Humanitarian Medal and the Operation Nobel Eagle Medal with M device for Meritorious Service. He was named D Company 141 Military Intelligence Battalion Soldier of the Year 2004. He holds a BS in business administration.

Ryan Jaten - Managing Director

Ryan Jaten leads and coordinates operations across three functional departments: internal operations, outside sales and marketing. As creator of strategies and marketing structures for REIC, he has been responsible for doubling sales volume in a single year.

Prior to his joining Strongbrook, Ryan spent five years in the senior level management for a team of international sales staff. He served as international associate director of enrollment for University of Phoenix, the largest private university in North America. He managed 19 global sales teams, designing a sales training platform to serve more than 250 salespeople. He was previously director of sales for a large real estate and development firm. Ryan has directly assisted in the growth of two multinational companies in preparation for an initial public offering. For one of these, he was responsible for P&L of $60 million. As an entrepreneur, he has been the owner-operator of two international marketing firms.

Ryan holds a BS in business management. He has completed the Yale University Second Language Program and is Berlitz-certified in Chinese as a second language.

Paul Janson - Director of Operations

Paul Janson manages Strongbrook Direct’s Customer Support Department, IBD services, fulfillment and shipping operations. He resolves customer challenges to maximize service quality and maintain valued relationships. Paul is responsible for the development of all standard operating procedures for Strongbrook Direct. He writes training manuals and establishes performance quality protocols. He is accountable for continuously reviewing all company operations to raise performance standards, increase efficiency and enhance profitability. Additional responsibilities include negotiating vendor contracts, pricing and payment terms. He coordinates integration of Strongbrook’s business systems with the IT Department. He also oversees Independent Business Developer compliance, and undertakes other project management tasks as required.

Paul has spent 14 years as vice-president of operations for an international direct sales company, and four years as an independent consultant to direct sales companies. During his time as vice-president of operations he spearheaded and coordinated the opening of full operations in 13 foreign countries, including Canada, Mexico, Brazil, Philippines, Malaysia, Singapore, Australia, the United Kingdom, Japan and Korea. At the same time he had oversight over day-to-day office operations, creative services, product development and sales forecasting. His real estate experience includes three years as general manager for a construction company.

Paul is listed in the International Who’s Who of Professionals. He holds a BA in business finance.

Jim Bellacera - Vice President of Sales

Jim Bellacera leads Strongbrook Direct’s sales operations, providing the critical link between corporate executives and the field. He is responsible for creating all sales training materials, and ensuring the optimum use of both online and offline marketing tools to project the Strongbrook brand while developing lead funnels.

Jim Bellacera has been a successful leader in the direct sales industry for 30 years. He was a “12 for 12” Executive Diamond distributor for the network marketing company Amway, a rare distinction, while contributing to the development and operation of two major training organizations representing hundreds of thousands of people. Later with MonaVie he built an organization that placed him in the top 1% of company leadership, achieving the prestigious rank of Hawaiian Blue Diamond. At the same time he co-founded Black Diamond University, a training company for MonaVie that again represented hundreds of thousands of people around the world.

He founded his own company, Successful Thinkers Network, to enrich the lives of entrepreneurs while giving them a networking environment to build their business. The company currently has over 50,000 members and has launched over 200 chapters around the country.

Jim has produced numerous training manuals and audio courses, and he has sold over a million of his audio training talks throughout the world. He is currently a contributor to the Network Marketing Magazine and is a sought-after public speaker on network marketing, direct sales and wealth creation.

Christine Graham - Director of Marketing

Christine Graham is responsible for managing new product development, and for the writing and editing of proposals, contracts, creative content and company newsletters. She develops the company’s sales processes. She is also responsible for managing Strongbrook’s marketing staff.

Christine’s experience is in project management, small business operations and marketing. In the marketing arena, she has been responsible for lead generation using TV, radio, newspaper, Internet marketing, webinars, social media, joint ventures and other strategic relationships.

Christine holds three degrees: a BA in comparative literature, an MGA in general management and an MEd in guidance and counseling.

Kevin Clayson - Project Manager

Kevin Clayson was one of the original founders of Strongbrook REIC and has served as a vice-president, coaching manager and primary loan officer for the company. Today, he assists in the production of all marketing materials including writing copy, creating presentations and developing other sales tools for Independent Business Developers and Client Fulfillment Coordinators.

He is also the primary creator of all the company’s educational content, including weekly video and audio productions made available to online subscribers. He is one of Strongbrook’s two main speakers at the company’s live educational event, The Strait Path Intensive. Kevin’s other responsibilities include assisting the development of Strongbrook’s corporate vision and strategy, and its company culture. As a corporate trainer, he ensures that employees acquire knowledge of products, customer service and corporate values.

Kevin Clayson has spent ten years in retail management and merchandising and seven years in the mortgage, finance and real estate industries. He has been both a senior credit manager and assistant branch manager within the Wells Fargo organization. Kevin holds a BA in political science.

Stephen Miller - Project Manager

Stephen Miller was also one of the original founders of Strongbrook REIC. His responsibilities include building and improving a variety of Strongbrook programs, with a particular focus on marketing and fulfillment. He undertakes the creation and delivery of educational content, directing and producing audio and visual programs for Strongbrook Direct and Strongbrook REIC. Stephen also coordinates with The Strongbrook Group’s CEO to identify and communicate with potential and current shareholders.

Stephen Miller has been General Manager at a leading home inspection company in the Tampa Bay area. He has also worked as a licensed loan officer, and is a recognized industry expert on “compassionate financing,” a subject on which he has taught numerous classes. Stephen holds a BS in international business.

Steve Airola - Art and Creative Director

Steve Airola directs all Strongbrook Direct’s visual communications. His responsibilities include creating educational and marketing videos, and overseeing all the company’s websites.

Steve has spent 15 years in the fields of motion graphics, videography, graphic design, and web design. He has also been active in software programming and social media.

He has owned and operated two Internet and marketing companies, and with Jim Bellacera co-founded Black Diamond University, a training company that generated hundreds of millions in sales for MonaVie.